Operations Management Case Study Report Case: Benihana of Tokyo PREPARED BY: UNDER THE GUIDANCE OF: Dhruv Gupta 13DM Prof. A.K. Dey. Case Study on Success of Benihana of Tokyo Group 4. 1. Evolution of Benihana of Tokyo Year Event First restaurant Japan Introduction of Hibachi. Problem Analysis. Statement of the Problem What strategic measures should Benihana of Tokyo take in order to sustain future growth? There are three (3).
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Dhruv Gupta 13DM Prof. Considering all these advantages and disadvantages into account the company had three principal areas for growth: They keep an optimal mix to meet the business district and residential flow.
Benihana of TOKYO by on Prezi
Food cost relative to the industry: Model difficult to replicate: Tables are designed in such a way that chef prepares food directly in front of the customers therefore reducing variability from waitress and customer can easily communicate the menu. The future plans also include targeting younger generations and introducing a combination of Chinese and Japanese operations and expand the Benihana benihanna in various other domains such as Renoir exhibitions and model agencies etc.
Business person, tourist visitors, white collars Site selection: Target high traffic area Benihana restaurants adopted well defined and accurate methods during site selection and training of chefs which helped them reduced the average dinner turnover time. Furthermore they had the constraints of the staff and the cost factor which confined them to open there units in major cities.
Apart from this each tokyk had a simply management structure which allowed all the managers to report to the operation manager, Allen Saito who in turn reported to Bill Susha Vice President which made it easier for the top management to amalysis the company. Anaoysis and beverages Types of food served: Beverages cost lower than the industry: Steak, chicken and shrimp Target customers: Help Center Find new research papers in: Enter the email address you fase up with and we’ll email you a reset link.
He also learned that the American enjoyed watching their food being prepared.
There were other issues which had to be addressed for example importing every item from Japan used in construction of a unit and using Japanese carpenters. Remember me on this computer. Low Cost Rocky realized that low cost could be achieved and as the customer experience was unique, so it led to high profits.
Authentic Japanese atmosphere 3. Log In Sign Up. Skip to main content. Benihana restaurants adopted well defined and accurate methods during site selection and training of chefs which helped them reduced the average dinner turnover time and the unique combination of Japanese paternalism in an American setting made the Benihana model difficult to replicate 8.
Tokyo: A Case Study of Benihana of Tokyo Case Study
According to Bill Susha Vice President the company could limit to opening only 5 units a year because that was as fast as the two crews of Japanese carpenter could work. The United States, overseas and Japan.
The instant success of the first unit helped Rocky to open six franchises within the next seven years soon after which he realized that the franchise owners were investors and had no restaurant experience which made it even more difficult for them to relate to a native Japanese staff. These learning helped Rocky to open up his first unit of Figure 2: All this along with the unique combination of Japanese paternalism in an American setting made the Benihana model difficult to replicate but there were certain problems that the management was facing during the future expansion plans.
Benihana founder Hiroaki Benihana by He did a systematic analysis of US restaurant market and discovered that although American enjoyed eating in exotic surrounding but were deeply mistrustful towards exotic foods. Hibachi and Teppanyaki Table: Click here to sign up.
The major problem that Rocky addressed “Rocky” Aoki from the analysis was the shortage of skilled labor which he eliminated with the Hibachi table arrangement, which required only the chef as a skilled person. As the menu was simple and limited so, the food wastage was reduced. Labour skilled at providing an interactive dining experience, equal attention to all the customers 6.
He got himself enrolled in the school of restaurant management at New York City College, thinking that he would never go hungry in the restaurant business. With the idea of going public someday the company had moved into joint-ventures in Mexico and overseas for the meantime. Then table helps the customer to participate in the cooking process.