: Dyplomacja publiczna () by Beata (red.) Ociepka and a great selection of similar New, Used and Collectible Books available. Title, Miękka siła i dyplomacja publiczna Polski. Author, Beata Ociepka. Publisher , Scholar, ISBN, , Length, pages. 1 B. Ociepka, Komunikowanie międzynarodowe, Wrocław , p. . 8 B. Ociepka, Dyplomacja publiczna jako forma komunikowania międzynarodowego, [in:].

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Ociepka systematically analyzed the Polish utilization of key public diplomacy instruments including cultural diplomacy, branding and Twiplomacy, and properly placed them within historical and theoretical contexts.

Poland’s New Ways of Public Diplomacy

Kaneva, Routledge, London New public diplomacy should not be equalized with political propaganda. The author explains it as a form of external political communication of governments conducted in cooperation with non-state actors to position the country internationally.

Melissen, Palgrave McMillan, London Taylor, Routledge, London Main publifzna of public diplomacy – Geopolitical context – Positioning the country in Europe – Public diplomacy as a communication model – Country branding – Messages and images – Public diplomacy as a Rubik cube – Domestic dimension – Politics on memory – Mediated public diplomacy – Development cooperation and promotion of democracy as public diplomacy.


At the current stage of development of the discipline, the approach rooted in the theory of international relations is dominating. Skickas inom vardagar.

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E-mail do autora Logowanie jest wymagane. Marketizing National Identities in the New Europe, ed. Komunikowanie miedzynarodowe Beata Ociepka. Miekka sila i dyplomacja publiczna Polski Beata Ociepka. Bibliografia Branding Post-Communist Nations.

Melissen, Palgrave Macmillan, London The paper has the objective to present public diplomacy as a discipline requiring interdisciplinary approach. The New Public Diplomacy. The new public diplomacy acknowledges dyplomaxja state organizations as actors of international relations and adjusts to the logic of globalization. This book analyzes when and how Poland implemented public diplomacy. Therefore, there is nothing more as publifzna aggregate of paradigms and tools of two disciplines implemented at the moment.

Poland’s New Ways of Public Diplomacy – Beata Ociepka – Bok () | Bokus

The New Public Diplomacy: Soft Power in International Relations, ed. Her recent research has been focused on public diplomacy and international broadcasting. Sincewhen Poland joined the EU, the country has used public diplomacy to inform the world about its achievements.

The Polish case illustrates how a mid-size country in Europe attempts to impact the public opinion formation abroad while implementing soft power tools.


The Polish model reflects the relevance of public diplomacy domestic dimension and the focus on foreign politics on memory. Poland’s ociepkx diplomacy has been strongly oriented on Europe and shaped by geopolitics.

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Abstrakt The paper has the objective to present public diplomacy as a discipline requiring interdisciplinary approach. The author suggests inclusion of the tools used for the analysis of political communication into the body of research on new public diplomacy. Chanel Daniele Bott Inbunden.

Lucas, Martinus Nijhoff Publishers, Leiden Beata Ociepka is a political scientist specializing in international relations and international communication. It integrated transmission and network models of communication.

Becoming Michelle Obama Inbunden. Handbook of Public Diplomacy, eds. Public diplomacy was defined in the paper as a symmetrical form of international, political communication targeted at foreign public opinion in order to facilitate the achievement of the goals of state dhplomacja.