Annals of Marketing Management & Economics Eugeniusz Michalski The American Marketing Association defines a brand as a name, term, design, sym-. Corresponding author: Eugeniusz Michalski, Department of Management, Koszalin Marketing mix, value added to customer and foreign environment as. Get this from a library! Marketing: podręcznik akademicki. [Eugeniusz Michalski; Wydawnictwo Naukowe PWN.].

Author: Tagul Akinolkis
Country: Paraguay
Language: English (Spanish)
Genre: Medical
Published (Last): 9 June 2009
Pages: 177
PDF File Size: 18.20 Mb
ePub File Size: 14.22 Mb
ISBN: 990-4-85335-667-9
Downloads: 67671
Price: Free* [*Free Regsitration Required]
Uploader: Nekazahn

Search WorldCat Find items in libraries near you. A characteristic feature of democracy is marketlng existence of space for free exchange of views. It would be revealing to conduct research on a larger number of companies in order to find correlations between high team performance and the behavioral preferences of team members and leaders. I15, O18, R12 Kaczmarek K.

The financial crisis of showed that market mechanisms are not sufficient. Unfortunately, a number of barriers threaten ratification.

A diverse segment of seniors has a free decision marking fund, is longer active professionally. Immobility as the opposite property of mobility is identified.

A comparative analysis of targeting measures and the absorption of funds under the Rural Development Plan — and the Rural Development Programme — Paulina Mazur Summary. The absorption and main effects of EU funding for investments in transport in Poland under Operational Programmes — Joanna Rakowska Summary.

In this research exercise the contemporary thinking on motivation and motivational approached will be explored and applied to the development of entrepreneurial education curriculum development and pedagogic structures. The purpose of this study is to present the contribution of various sciences to the creation and emergence of marketing as an independent discipline of science.

Not using private labels — the dilemma markeing independent aftermarket companies in Poland Katarzyna Hys, Alfred Franke Summary. Citations are based on reference standards. The three other variables growth, profitability and size are negatively correlated with leverage.

BazEkon – Biblioteka Główna Uniwersytetu Ekonomicznego w Krakowie

Customers always fix their choice at an advantage in consumption of new brands with in tangible attributies — quality, use convenience, time savings, image or variety by personal experience. It processes the classification of educational migration in view of global instability and manifestations of the crisis. First hypothesis research area: The objective of the case study was to give an overview of differences between Hungarian regions from the aspect of socioeconomic factors.


D83, A2, A13 Przybytniowski J. They cover both requirements of quantity and quality.

Marketing: podręcznik akademicki – Eugeniusz Michalski – Google Books

These approaches were considered an integral part of marketing as a whole. Because those expectations can differ, and there may be a relative lack of desire to cooperate, which is rather common on the Polish sports market, managing a relationship network is a challenge that is difficult to coordinate. There are a number of factors — globalization, national, religious, and family relations, to name a few — working to influence modern youths in the Republic egueniusz Azerbaijan.

The main objective of the study was to assess the level of socio-economic development of thirty-one counties of Wielkopolska province in Database elaboration was made through the SPSS program. Diversification as a modern growth strategy in agriculture Kateryna Zavalniuk Summary. They would thus help prevent stratification while increasing awareness and stimulating creativity.

BazEkon – Michalski Eugeniusz. Enterprise branding strategies

In recent years, movie theatres have again found their footing, managing to grow audiences with exciting releases and new technologies. We live in the age when the celebrities themselves became the leading vehicles of their professional outcomes, in the age when the name of a public figure itself, linked to any product, is a promoted trademark, a product on its own.

This research paper aims at measuring brand awareness and consumer profile for different types of milk in Tirana.

On motivation and enterprise education — ensuring manageable goals and objectives Timothy Isle, Andre M. Services are provided by different entities for the benefit of society, among which the largest group is constituted by non-governmental organizations. The paper summarises and analyzes the methodological bases of marketing research of the bioenergy market. This is important for the city, as an ever more vibrant economic center, as well as for the outlying rural areas, for which, next to agriculture, tourism could play an important role in socio-economic development.


Traditional media are still used for products and some services promotion, though, they quickly start to be backed-up or even replaced in case of highly specific business product outcomes by new digital media channels. O16, G23, G32 Kozak S. This can cause employees to feel a sense of injustice with regard to evaluations, which, according to research, is quite common.

The article proposes an education voucher and presents one way to reform education, which would not generate any organisational problems for local governments and would not have a negative impact on public finances.

Such a point of view brings about new challenges connected to managing a sports organisation and requirements towards positioning sponsoring in the marketing communication strategy of the sponsor to emerge in the context of expected effectiveness of all activities.

However, remote access to EBSCO’s databases from non-subscribing institutions is not allowed if the purpose of the use is for commercial gain through cost reduction or avoidance for a non-subscribing institution. M12, J24, L25 Korzeniewska A. It also suggests measures that should be implemented to prevent significant educational immigration from Ukraine. Lessors, who are the owners of land shares, have to take their place in the market environment of agricultural businesses and in the system of agricultural marketing in general, since they both perform the functions of the key asset provider, i.

This perspective on goal setting can, prima facie, be very relevant to the entrepreneurial educator.